Play the right to recover the main impact of CCTV IPTV

Six months ago, got the IPTV license, but had been quietly brewing CCTV is now back in the IPTV platform of its four main channels of broadcast rights. Industry estimates, if this practice will have IPTV in China to open up, as well.

CCTV CCTV planned to take back three, five, six, eight sets of programs (that is entertainment, sports, film and TV Channel) in the IPTV and digital television broadcast rights on new platforms. However, as digital television in the recovery time will be extended to the whole digital television shift is complete, so the impact of this initiative to launch a major, or IPTV.

CCTV: indeed brewing but inconclusive

CCTV CCTV IPTV operations for the core of high-level international told reporters really matter, but also stressed that the current policy have not yet come out clear, is not convenient to talk about. The Shanghai Media stakeholders also told reporters that an internal matter has been heard, but not yet received a formal statement. As such, the current issue not yet entered the practical level. Harbin and Shanghai IPTV customer service staff also told reporters that the withdrawal of these channels has not received notice of these channels is still present in the IPTV platform, the normal broadcast.

SMG: Everyone in a trench

Compared with the CCTV attack brewing, Shanghai Media area earlier in an interview to resolve the issue of competition has been strong. SMG's IPTV business, Blockbuster is responsible for communications said Li Feng, director of marketing, the industry still in its infancy, we are opening up the market, competition would be premature. The Da Zhong, vice president of SMG is stressed to reporters, with the CCTV system are radio and television, a vast cultural enterprise is actually standing on IPTV license, "a trench", among many co-operation.

CCTV to seek competitive advantage?

Industry for the basic interpretation of this incident, most of the judge for the CCTV to pave the way for its involvement in IPTV and seek competitive advantage. A broadcasting system, say, IPTV is now, "started taking" stage, if the CCTV own IPTV platform to enjoy the exclusive right to broadcast these channels, this can help CCTV operators to discuss cooperation with the dominant position at the time. At present, the city really only started commercial IPTV in Harbin and Shanghai, Shanghai Media and by the local telecom operators to operate, thus throwing the CCTV initiative, seem to point to the obvious. "This is a few channels on television in the traditional CCTV is also wired to the local charge, they do not want free to SMG's IPTV is reasonable." IPTV, a broadcasting system, the practice of those who believe that CCTV is not too.

Commercial broadcasting system war

Deeper interpretation of the system is linked to the broadcast the contest between the forces.

Personal broadcasting system, related view is that the meaning of this CCTV is not just between the two IPTV license business, "Running", but also implies that the traditional broadcasting system forces an early use of some potential advantages of this on three networks on IPTV integration of new media born of a growing business on the rise of attacks. "While that might not necessarily be taken back channel content users really have to, but few of these channels, or people that do not complete IPTV channels." Streaming Media Network COO Zhang Yanxiang said.

IPTV, a person close to the CCTV is revealed, and even CCTV's the IPTV business platform is to be allowed to put these channels, the current very difficult to say. Possible solution is to SMG and CCTV other IPTV operators to pay a fee to buy broadcast rights, but Zhang Yanxiang that CCTV could "give money not to sell," because this is the difference between a weapon of competition.

Zhangyan Xiang also said the plan in accordance with CCTV by 2010 these channels is to become the premium channels, and now the action is targeted at IPTV some protective measures.






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